{"id":1600,"date":"2013-09-10T15:33:32","date_gmt":"2013-09-10T07:33:32","guid":{"rendered":"https:\/\/gergely.imreh.net\/blog\/?p=1600"},"modified":"2013-09-11T09:33:32","modified_gmt":"2013-09-11T01:33:32","slug":"first-sale-of-an-ebook","status":"publish","type":"post","link":"https:\/\/gergely.imreh.net\/blog\/2013\/09\/first-sale-of-an-ebook\/","title":{"rendered":"First sale of an ebook I helped to publish"},"content":{"rendered":"<p>Recently I was helping a friend to publish the ebook version of his paper book, called <a title=\"Leanpub book page\" href=\"https:\/\/leanpub.com\/startabusinessintaiwan\">How to Start a Business in Taiwan<\/a>. About 50% the reason was that I like the book and hoped to get into more people&#8217;s hands, and 50% I wanted to see what is it like getting an ebook out the door and bought by people.<\/p>\n<p>Just a while ago, it had its first sale (hopefully the first of many:). *champagne!*<\/p>\n<figure id=\"attachment_1601\" aria-describedby=\"caption-attachment-1601\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1601\" alt=\"How to Start a Business in Taiwan on Kindle\" src=\"https:\/\/gergely.imreh.net\/blog\/wp-content\/uploads\/2013\/09\/startuptaipeikindle.jpg\" width=\"500\" height=\"333\" \/><figcaption id=\"caption-attachment-1601\" class=\"wp-caption-text\">How to Start a Business in Taiwan on Kindle<\/figcaption><\/figure>\n<p>I guess it is a very humbling experience that it took some 5 days of promotion effort to make that sale. That is even before I count how much time I have spent converting the Word doc into Markdown, and tweak the looks. The technical details to that I have written up in a <a title=\"Preparing the e-book\" href=\"http:\/\/startabusinessintaiwan.tw\/blog\/377-writingebook\">guest blog post<\/a> on the books website.<\/p>\n<p>The marketing side is still under development, and the numbers are too low to draw a lot of conclusions from. The most surprising thing to me is how many people actually click the &#8220;buy this book&#8221; link and then they don&#8217;t follow through. Then also the half a dozen people who I followed up on earlier discussion to tell them about the ebook version, they say &#8220;ah, it&#8217;s awesome, I&#8217;ll go get it, I&#8217;ve been waiting for it&#8221; &#8211; then nothing happens.<\/p>\n<p>Of course, there can be a lot of reasons for this, here are some of my guesses:<\/p>\n<ul>\n<li>The website UX does not work well for them (ie. the are put off by the process)<\/li>\n<li>People don&#8217;t know\/like Leanpub<\/li>\n<li>People are lazy<\/li>\n<li>The price is too high<\/li>\n<li>The sales copy is bad, so people don&#8217;t think a business book can worth that much for them (ie. price is perceived to be too high)<\/li>\n<li>Spreading the word at the wrong places, thus wrong audience<\/li>\n<\/ul>\n<p>&#8230; and probably a hundred other reason that I wouldn&#8217;t think of &#8211; or 171, since the book&#8217;s page had that many unique visitors in the last few days who left empty handed. I wonder what would be a natural next step to improve on this conversion rate.<\/p>\n<p>It was a very fun thing to do, though, and got me psyched up to get <a title=\"My Leanpub author page\" href=\"https:\/\/leanpub.com\/u\/imrehg\">my two idea-stage books<\/a> going. And about ebook publishing in general, will definitely try to get more people onboard who have writing tendencies.<\/p>\n<p>Also, this invaluable learning, as I&#8217;m setting up my startup now, a good reminder that people will not easily\/often buy into my &#8220;awesome&#8221; idea, will have to work cleverer on that. Rejection therapy in its earnest.<\/p>\n<p>(Disclaimer: I have no financial interest in the book, \u00a0ie. I won&#8217;t get any of the sales, which makes things even nicer. I received one original paper copy last spring to review and edit.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning from rejection and the strange behaviour of people while helping a friend to publish his ebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,9],"tags":[127],"class_list":["post-1600","post","type-post","status-publish","format-standard","hentry","category-startups","category-tw","tag-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First sale of an ebook I helped to publish - ClickedyClick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gergely.imreh.net\/blog\/2013\/09\/first-sale-of-an-ebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First sale of an ebook I helped to publish - 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